Census Solutions

Marketing Support Services

Let’s face it, building and maintaining census is hard work. Now more than ever, you need a team of like-minded post-acute care marketing experts that can add more members to your marketing team. HTS is uniquely positioned to have a marketing team devoted to supporting our partners with census growth and promoting therapy.

To the average person, post-acute care isn’t something we think about until the last minute when we need it. Whether you’re marketing to the general community, at patient bedside or partnering with an acute care provider, your marketing execution needs to be smart, intentional and effective.

HTS Census Building Solutions

We provide marketing, communication and graphic design services to support our clients in telling their best story. Our goal is to provide customized solutions to each community to meet the needs for census stabilization and powerful positioning.

Market Positioning:

Strategic Marketing
Competitive Analysis
Local & Industry Data
SNF Market Research
New Construction Consulting

Acute Care Marketing:

Admission Process Improvement
Clinical Scope
Optimize Referral Network
Rehabilitation Outcomes
Acute Care Marketing Strategies

Brand Marketing:

Identity & Logo Design
Content Creation
Custom Designed Collateral
Public Relations Expertise
Multi-media Advertising

Community Marketing:

Success Stories
Event Planning
Therapy & Wellness Events
Community Education Workshops
Monthly Rehab Newsletter

Education:

Census Circle: Marketing & Admissions Education Series
Customer Service Training
Sales & Admission Training
Patient Journey Mapping
Recruitment Marketing

Healthcare Analytics:

Competitor Market Data
Most Current Med A, Managed, and Med B Claims Data
Quality & Performance Reporting
Access to Referral Patterns & Competitive Insights

Trainings Designed for Your Marketing & Admissions Team

Brought to you by your marketing team at HTS, we invite you to be a part of our Powerhouse Network…a collaborative of senior care marketing and admission gurus. HTS partners are invited to attend all live webinar trainings in addition to on-demand recorded trainings hosted on the PartnerHQ web portal.

Creating Powerful First Impressions & Personalized Tours

“You never get a second chance to make a first impression.” That saying is very relevant to our industry, especially when it comes to building census. First impressions matter. So how do we create a positive, person-centered first impression? Does our tour quality, both live and virtual, need a refresh? Are we effectively showing our value as the expert provider of choice? That’s exactly what we will be covering during this training.

"From keeping us informed on ever changing updates and the fantastic therapists, to the support we receive from the home office…HTS has made my job so much easier. HTS marketing is amazing and they offer innovative and dynamic ways to get the word out about all the services we offer to our community. We may be a small, 58 bed, not-for-profit community but HTS has a unique way of making Ketcham feel like we are the only community they are serving. God truly has blessed me with HTS."

"We are an independent chain of three communities. Whether its PDPM or starting a new program, HTS comes to us to make sure we have the right tools, trains our team and makes sure that we are successful. We just really appreciate their dedication to us. We’ve gone through a pandemic together and we continue to be so thankful for our partnership and all of the things that we have experienced along this journey. They are an important part of our Essential Family."

"Once we made the switch to HTS, you could easily see in the financials the positive impact that they made. There is so much I can say. Working with them as we have grown as a company has been wonderful. The amount of our skilled services have doubled, and we have built new service lines. They have added so much value and are an important part of our mission at Bethel. The HTS corporate team, my Regional director and my on-site therapy team are all attentive, supportive and always full of ideas and strategy. I know I am not their only client, but they make me feel like it. We have a great partnership."

From keeping us informed on ever changing updates and the fantastic therapists, to the support we receive from the home office…HTS has made my job so much easier. HTS marketing is amazing and they offer innovative and dynamic ways to get the word out about all the services we offer to our community. We may be a small, 58 bed, not-for-profit community but HTS has a unique way of making Ketcham feel like we are the only community they are serving. God truly has blessed me with HTS.

We are an independent chain of three communities. Whether its PDPM or starting a new program, HTS comes to us to make sure we have the right tools, trains our team and makes sure that we are successful. We just really appreciate their dedication to us. We’ve gone through a pandemic together and we continue to be so thankful for our partnership and all of the things that we have experienced along this journey. They are an important part of our Essential Family.

Once we made the switch to HTS, you could easily see in the financials the positive impact that they made. There is so much I can say. Working with them as we have grown as a company has been wonderful. The amount of our skilled services have doubled, and we have built new service lines. They have added so much value and are an important part of our mission at Bethel. The HTS corporate team, my Regional director and my on-site therapy team are all attentive, supportive and always full of ideas and strategy. I know I am not their only client, but they make me feel like it. We have a great partnership.